Ahead of launch in Uganda, Carrefour signs major deal with Jumia

Carrefour and Jumia partnership

Carrefour, a French multinational retailer, which announced starting its operations in Uganda in the first quarter of 2019, has entered a new partnership with Jumia in Kenya.

It is not clear whether the deal will be extended to Uganda but past records show that Carrefour has been partnering with Jumia in most countries both commercial enterprises operate, for instance, in Ivory Coast, Cameroon and Senegal.

Carrefour is expected to operate its store in Mall Oasis, the same building that once housed the Kenyan supermarket Nakumatt.

Carrefour operates in more than 30 countries in Europe, America, Asia, and Africa and it has previously expressed interest in Gabon and the DRC.

In 2017, they made 88.24 billion euros in sales, according to reports.

Through this partnership, more shoppers will now have access to a variety of Carrefour products, providing them with a shopping experience that is safe, convenient and stress-free from the comfort of their homes.

Speaking on the partnership, Franck Moreau of Carrefour Kenya said: “We are happy to partner with Jumia in Kenya as we seek to extend Carrefour’s offering to more customers by leveraging on Jumia’s network and e-commerce platform.”

He added: “This decision is based on Jumia Kenya’s credibility and excellent performance over the years in online shopping management and is consistent with Majid Al Futtaim’s omnichannel strategy for Carrefour.”

On his part, Jumia Kenya Managing Director, Sam Chappatte said, “Carrefour is one of the largest retailers in the world and growing fast in Kenya. Through this partnership, we are pleased to offer the best of Carrefour’s products to our customers across Kenya.”

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He added: “This is part of our continued commitment to conveniently offer customers the largest range of quality products at the best prices.”

Carrefour is currently under Majid Al Futtaim, an Emirati holding company based in Dubai. Majid Al Futtaim operates several shopping malls, retail, and leisure establishments in the Middle East and Africa.

Majid Al Futtaim opened the first Carrefour store in Kenya in May 2016 at The Hub in Karen, followed by its second store in March 2017, at the Two Rivers Mall.

In November, last year the company opened the third store at the Thika Road Mall.

These developments have seen Carrefour employ more than 1,100 staff within its first two years of operations in the county.


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