Doing business no longer requires the presence of physical premises where customers can find you. The cumulative development in technology and digital platforms is making it a lot easier to do whatever you want from anywhere. This is one of the reasons for the WhatsApp Business app, designed to assist enterprises in establishing a formal point of contact with online clients.
There’s been much improvements to the app since its inception. The latest of these is that the app has announced the availability of catalogs in the WhatsApp Business app, to make it easier to learn about the products and services a business has to offer.
To define them, catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy.
In the past, businesses had to send product photos one at a time and repeatedly provide information to a customer. The new development will allow customers to see the full catalog right within WhatsApp. This makes business owners look more professional and keeps customers engaged in the chat without having to visit a website.
For each item in its catalog, a business can add information including price, description and product code. WhatsApp hosts these catalogs to save valuable storage space on the phones of both businesses and customers.
How to create a catalog in WhatsApp Business app
Creating a catalog with the WhatsApp Business app takes just a few simple steps. The catalog feature is available to businesses using the WhatsApp Business app on both Android and iPhone, and is rolling out around the world. All you have to do is to update your app to the latest version to access the feature.
- Open your WhatsApp Business app and go to settings. Under settings, open Business settings.
- Here, select catalog and go on to Add product or service.
- Tap Add image, and either choose any of the images in your gallery or take some with your camera.
- Tap save and you are good to go
You can also refer to the video below on the same.