Facebook has admitted that it uses the phone number provided by users for two-factor authentication (2FA) to target them with ads.
Naturally, its repurposing of information passed on for security purposes to make more ad dollars is causing quite the stir, with users lambasting its tactics on social media.
Facebook’s acknowledgment comes in the wake of a Gizmodo report that exposed the practice.
“We use the information people provide to offer a better, more personalized experience on Facebook, including ads,” a Facebook spokesperson said in a statement to TechCrunch.
“We are clear about how we use the information we collect, including the contact information that people upload or add to their own accounts. You can manage and delete the contact information you’ve uploaded at any time.”
Last year, Facebook began giving users more 2FA alternatives beyond a code sent to your phone, including USB key support, followed by the ability to use third-party authenticator apps in May.
Users may have opted for those methods over supplying their phone number if they knew what Facebook was up to.
The company also came under fire in February for spamming 2FA phone numbers with codes. It blamed that on a bug.