In the middle of the ongoing Jumia Food Festival, the company has released the 2020 food index depicting the state of the Food & Agriculture sector over the past year. The report indicates that the sector has grown 4.3% in the 2019/2020 financial year. However this is less than the 5.3% growth registered in the 2018/19 financial year, a number that can be attributed to the outbreak of the COVID-19 pandemic.
During the COVID-19 crisis, a significant increase in the number of consumers ordering on the Jumia Food platform shows the relevance of the platform due to the contactless safe delivery, and the affordable prices making convenience easy for them. Many restaurants have also embraced the Jumia ecosystem in a way to keep running their activity during COVID-19 pandemic.
The report also indicates that online retail in the Food and Beverage industry in Uganda is emerging as a fast-growing product category in e-Commerce. This is attributed to the rising access to the internet in Uganda, smartphone adoption and a youthful population prioritizing the convenience economy.
You can get the Jumia Food Index 2020 here.
The Jumia Food Festival is going on up to 31st October on the Jumia Food app. The campaign is done in partnership with local restaurants, supermarkets, fresh produce markets as well as international chains such as KFC, Carrefour and Pernod Ricard. Partners for the festival cut across all the categories on Jumia Food such as, Supermarkets, Pharmacy, Alcoholic beverages and Fresh food markets delivered at consumers’ doorsteps in as fast as 30 minutes
The objective of the campaign is to promote the adoption of meal and food ordering among consumers, which has become increasingly popular in the last few years and has accelerated in 2020 during the COVID-19 era. The event is also meant to support local businesses within the food supply chain, as they have strongly suffered from the COVID-19 restriction measures, resulting in less capacity, fewer opening hours, and sometimes even closure.
Jumia Food expansion to Jinja
The Food Festival has also marked the launch of the service in Jinja district. Consumers in Jinja can now order food from restaurants like Jinja Sailing Club, Java House and enjoy delivery in Bugembe, Njeru, Walukuba and more.