We all, at one point, watch videos off YouTube – in search for content, music, news, name it. But as we watch all these, we are helping a person or more to earn a few dollars out of their creation. YouTube creators earn money through YouTube’s Partner Program, which allows them to monetize their channels with video ads, placed by Google.
Creators with at least 1,000 subscribers and 4,000 watch hours in the past year are eligible to apply and start monetizing their channels through ads, subscriptions, and channel memberships. These ads will make a certain amount of money depending on factors like a video’s watch time, length, and viewer demographic.
Creators on YouTube earn a certain amount of money from a video from AdSense based on their CPM rate, or cost per 1,000 video views. CPM rates vary between creators and no creator will consistently have the same CPM rate. Even channels from the same creator can have very different CPM rates. This is because CPM rates also vary by video.
Advertisers will pay more for an informative, business-related video than a vlog-style video. The rate will also depend on seasonality, with lower CPM rates (or advertising budgets) at the start of the year, and higher ones toward the end.
The most important factors to look at when maximizing how much you’ll earn are the length of a video (which will allow you to add more ads) and the overall watch time.
How to maximize your revenue from YouTube videos
Many creators earn from Google AdSense by lengthening their videos to at least 10 minutes long, which as a result, allows them to include more ads. You can, on average, include about four ads on a single video that’s over 10 minutes long: one pre-roll ad at the start of the video, two in the video, and one post-roll ad after the video is finished.
The key is to place an ad before your viewers will typically “drop off” or click off from your video. Creators have access to the stats and metrics of their channel through YouTube’s creator studio or dashboard.
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