Facebook has finally made the long-awaited revelation, announcing Wednesday that it would start monetizing WhatsApp by putting ads on the WhatsApp ‘Status’ feature.
Since acquiring the messaging servicing for $19 billion, Facebook has been dilly-dallying when asked whether it would start featuring ads on the platform.
On Wednesday WhatsApp Vice President Chris Daniels finally cleared the air, saying the company was going to put ads in the WhatsApp “Status” feature.
“We are going to be putting ads in ‘Status’. That is going to be primary monetization model for the company as well as an opportunity for businesses to reach people on WhatsApp,” Daniels was quoted in the Economic Times.
WhatsApp currently has more than 1.5 billion users around the world.
The WhatsApp vice president, however, did not disclose the roll-out plan of this development.
Some reports, though indicate that the platform will be hosting ads beginning 2019.
WhatsApp Status was launched early last year as a knockoff of the Stories feature found in Instagram and Snapchat.
It has since become very popular, even surpassing Snapchat usage.
WhatsApp’s “Status” feature allows users to share text, photos, videos, and animated GIFs that disappear after 24 hours.