GoZem, one of the latest ride-hailing companies in Africa, launched in Togo, trying out its luck in West Africa, which is still less competitive in the sector compared to other regions like East, South and North Africa.
The ride-hailing company will see Togolese digitally book for rides when they want to travel by motorcycle.
According to DisruptAfrica, GoZem has recruited over 100 drivers, with more than 8,000 people downloading the Android- and iOS-based application.
At the time of launching, the ride-hailing service had already secured US$900,000 in funding and it’s planning to use part of this money to expand to more African countries and add more services like deliveries and cars.
“Our strategy is to expand to new countries, starting in H1 2019 with Benin and Cameroon, and develop new verticals, such as food delivery and last mile delivery,” Martin Lehmann, who is in charge of fundraising at Reengine Ventures, the company behind GoZem, told DisruptAfrica.
“Public transportation services are inefficient and unreliable, and private transportation service are disorganized and unsafe. The only solution to these problems is GoZem.”
DisruptAfrica reports that the company has revealed that in its first six months of operation, it wants to be in Togo, Benin, and Cameroon.
It will thereafter roll out its services to CFA Franc Zone, Nigeria, Rwanda, and Ghana.