SafeBoda has reintroduced 50% discounts to maintain its competitive edge in the Ugandan ride-hailing market.
This comes a few weeks after the same offer was unveiled by its subsidiary in Kenya, where the company is also seeing commendable growth.
Unlike last year where the offer was available for people paying via both digital wallets and physical cash, this time the offer is only meant for people using cashless payments.
Special offer: 50% Discount on ALL cashless rides!
Ride cashless with SafeBoda this month and enjoy an amazing 50% disocunt! Pay less on all cashless trips and experience convenience with instant payments at the end of your trips.
— SafeBoda (@SafeBoda) March 18, 2019
Essentially, SafeBoda is trying to promote cashless payments while at the same time attracting more people to download its apps and favorably compete with rivals like UberBoda, BoltBoda, PikiMe, DialJack among others.
Cashless payments also help eliminate inconveniences like looking for change when a SafeBoda rider is given a heavy banknote at the end of the trip, and there are also fewer chances of being diddled.
To enjoy the 50% discounts offered by SafeBoda, you’ve to be having an Airtel Money or MTN Mobile Money account. If not, you can have someone pay on your behalf.
Some apps like PikiMe have introduced credit sharing for ride-hailing lovers in Kampala.
However, it remains unclear if these companies would stay relevant after removing these special prices offers. While SafeBoda is partly liked for having disciplined riders, most people are attracted to ride-hailing apps because they are cheaper than regular bodas.