SafeBoda slashes prices to drive growth in Kenya

SafeBoda slashes prices to drive growth in Kenya

Image courtesy via SafeBoda/Facebook

SafeBoda Kenya has unveiled a new promotion where customers will get a 50% discount on every trip.

The promotion, however, applies only to people using the cashless payment option.

SafeBoda allows its users to pay with either cash or mobile money.

The company is, however, trying to encourage its customers to embrace cashless payments since they eliminate things like having to look for change when a customer pays with a huge banknote and being diddled.

SafeBoda Kenya was launched in June 2018 and in their latest announcement, the Ugandan grown ride-hailing firm said it had registered over 600 riders in Kenya.

The company says it’s already covering different towns in Kenya, including Westlands, Parklands, Mbagathi Way, Madaraka, Lavington, Upper Hill, Kilimani, Kileleshwa, and Riverside.

In Uganda, SafeBoda remains the most used motorcycle taxi-hailing app, beating Uber, Taxify, Dial Jack, Mondo Ride, and PikiMe.

In Kenya, SafeBoda faces competition from Taxify, Uber, Busy Boda, SavvyRiders, Juu Boda among others.


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