Taxify boss reveals growth ‘secret’ as app hits 10m customers
Taxify announced on April 27 that they now have more than 10 million people across the world using their ride-sharing platform.
Taxify entered into the e-hailing service five years ago.
An official statement announcing the development showed that the company was growing at a “rapid pace”, which implies “bringing comfortable and affordable transport to more and more people.”
According to the statement, more than 500,000 drivers are now using Taxify.
Growing as a platform
In the statement, officials said that they were able to grow at “such a fast pace” because they stayed “focused on our riders and drivers,” adding that “great rides at affordable prices, always available.”
In Uganda, for instance, where Taxify launched this year, they have ensured that both drivers and boda-boda riders are well trained and accorded considerable commissions.
Markus Villig, Co-founder and CEO Taxify was quoted in the statement, saying: “Taxify has been an exception in several ways, one of those being the rare European player in an industry dominated by large companies from the US and Asia.”
He went on: “We’ve also shown that it’s possible to grow extremely fast and win markets without spending billions of dollars, by focusing on localisation and being frugal. Our number of rides has grown 10 [times] in the past year, which is a sign that our driver-friendly approach is paying off.”
Taxify officials say 2017 was there so far, “with our number of weekly rides increasing more than 10 times in the last year.”
The application now operates in 26 countries globally.
Growing as a team
The statement further indicates that they were able to hit the recent milestone by enrolling more workers and recruiting the best innovators and managers possible.
“You can’t scale to millions of customers without a strong and functional team. In the last 15 months our company has grown from a 100 to 500 people, operating in 25 offices across the world,” reads the statement.
“From data scientists to city managers to customer service heroes, we welcome passionate people driven by autonomy and solving hard problems on a global scale. Together, we keep building the future of urban transport, block by block, ride by ride — until safe, convenient and affordable rides are accessible for everyone.”
When asked to give figures of the app growth in Uganda, officials said they do not have local statistics.