Ride-hailing firm Taxify has dismissed as “completely untrue” reports that it was set to close up shop in Uganda.
On Thursday afternoon, The Tower Post, relying on an unnamed source, reported that “Taxify will terminate all its business in Uganda in February.”
However, speaking to SautiTech, Taxify’s Public Relations Lead for Africa Marilin Noorem said: “This [The Tower Post] article was published without confirming the facts with Taxify team.”
In the article, The Tower Post quoted Noorem saying she couldn’t confirm “the development.”
Asked to speak on that, Noorem said that the writer of the article only asked if the company was rebranding but he didn’t ask anything about Taxify terminating its operations in Uganda.
“Hey, the journalist only asked about us rebranding. As I said, we can not confirm Taxify changing its name. No other questions were asked,” Marilin Noorem said.
“We can confirm that we have no plans of shutting down the business or any other changes in the operations. Long story short, the article is based on untrue facts and breaches many journalism ethics principles.”
Noorem went on: “We are working on clearing up the confusion.”
The news about Taxify rebranding to a new name in order to start afresh as the source to The Tower Post claims comes at a time when the company has been getting sweeping criticism about its operations in Uganda.
But recently, in an email exchange, the company told this website that they had held internal meetings on January 12 about the growing issues and they’re also planning on hiring more people in the country to boost their operational efficiency.
Taxify launched in Uganda in October 2017 to compete with Uber in car-taxi services and then rolled out motorcycle taxi services on February 2018 to compete with SafeBoda.