Ugandan startup Xente expands to Nigeria
Ugandan-grown payments firm Xente has expanded its operations to Nigeria, making the populous west African nation its first international unit.
The company was founded in 2013 and it has shown growth potential over the past six years, which has seen it attract funding from foreign investors and a grant from the government of Uganda.
The launch of Xente Nigeria follows the recent roll-out of the company’s first iPhone application in Uganda.
In a statement, officials said Nigerians will won be able to buy airtime with some of the biggest telcos, including Airtel Nigeria, MTN Nigeria, Glo mobile; and pay utilities online through the Xente app using Xente wallet, Visa Card or MasterCard.
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The company says its expansion to Nigeria underpins its commitment to contributing to the development of a cashless Africa.
“We are proud to have a second home, nothing makes us happy than to sit at Africa’s first growing economy. We are more than happy to provide every Nigerian citizen with a secure, convenient and stress-free online buying experience,” said Allan Rwakatungu, Xente chief executive officer.
According to Lyn Tukei, Xente chief marketing officer, their vision is to become Africa’s largest digital commerce and finance company through excellent service delivery of relevant products and services for businesses and consumers.
“We handle our customers with care which is why we give them value for their money, our Cash Back promotions are fair and we are not planning on changing our position on that. Expect many promotions to come your way,” she said.
Tukei says after Xente Nigeria, they are planning on extending their footprint to Kenya, South Africa, and Tanzania before the end of April.