Cedric Babu lands big job at UBC

Cedric Babu

Cedric Babu Ndilima is now the head of corporate communications, sales, and marketing at Uganda Broadcasting Corporation (UBC), SautiTech has learnt.

Babu, whose career spans sports, events management, and acting, joins the national broadcaster at a time when it has gone under a major restructuring that saw bigwigs like Tony Owana and Nader Andersen leave the Corporation.

In the past few weeks, we saw Maurice Mugisha join UBC TV as the deputy managing director after leaving NTV, where he headed the news department.

Cedric Babu is also the president of the Uganda Tennis Association and the chief executive officer at Kinetic Events Management, a sports and entertainment event management company.

Babu, who studied Business Administration at Bethune Cookman University, has a commendable marketing profile since his startup has worked with big brands like Airtel, Heineken, Rwenzori, Castle Lite among others.

Several people, including Sarah Kagingo, the managing director of SoftPower, congratulated Cedric Babu upon his appointment.

According to reports, a Sales & Marketing manager at UBC TV is entitled to a salary of Shs6 million.

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In September of 2017, ICT and National Guidance Minister Frank Tumwebaze set up a UBC revamp team after a 2016 committee chaired by Dr. Peter Mwesige, the executive director of African Centre for Media Excellence, recommended streamlining of human resource and TV programming at the public broadcaster.

The Mwesige committee among other things established that UBC was saddled with debt, operated in breach of laws and flouted best corporate governance practices.

It also found that UBC remunerated its staff poorly; defaulted on remitting their pension contributions; most employees lacked employment contracts; while some board members lacked required skills to provide effective oversight.

On a recent visit to the UBC, Minister Tumwebaze was impressed by the progress, praising the appearance of the studios and the digitization of UBC archives.

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