The start of this week was enveloped by the Facebook new company logo news. Much as it has caused lot’s of buzz on social media and blogs globally, the company stated it straight out that the move is to make their statement “about the products that come from Facebook” clearer as well as for “distinguishing the Facebook company from the Facebook app, which will keep its own branding”.
Antonio Lucio, the company’s Chief Marketing Officer says that the new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.
“People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.”
He adds that the new brand change is a way to better communicate Facebook’s ownership structure to whoever uses its services to connect, share, build community and grow their audiences.
How the new Facebook logo will reflect on apps
Much as Facebook started as a single app 15 years ago, the company has gone on to endorse various products like Oculus, Workplace and Portal. In June this year, the company began including “from Facebook” within all its apps.
With the rebrand, we are likely to start seeing the new brand within products and marketing materials, and also expect to see a new company website.
In WhatsApp, where there was “WhatsApp from Facebook”, you will see just “from Facebook” with the new company logo. The same will be reflected in the app settings at the bottom.
In Instagram, where there was “Instagram from Facebook”, you will see just “from Facebook” with the new company logo. The same will be reflected in the app settings at the bottom.
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