The multinational technology company Apple has multiple social media accounts, with combined tens of millions of followers, but most of them are not active; even those that are active, like their Instagram page, don’t promote products; there are just pictures that were taken using iPhones.
This doesn’t just stop at company social media accounts, even senior officials, including the company CEO Tim Cook, who has more than 9 million followers on Twitter doesn’t put out tweets promoting Apple products.
On the other hand, their counterparts like Google, Amazon, Samsung, Microsoft have a strong presence on social media and they are really aggressive at promoting themselves on the platforms.
In this video, a reporter with TechAltra offers his opinion on why he thinks the trillion-dollar company is avoiding social media branding and marketing.
One of the points he offers is that the company is a control freak, and they want every message or piece of information they release to move the way they want it while avoiding criticism coming direct at their social media pages in the comment section. According to TechAltar, Apple would rather read the criticism from other platforms and not it being littered on the social media platforms.
Secondly, as the company founder once said, “People don’t know what they want until you show it to them,” so they don’t believe that much in getting feedback from people.
The other thing is that Apple has cultivated a strong culture of secrecy so they don’t want their products and information randomly getting out through social media.
Being a company that outs “premium products”, TechAltar suggests, Apple loves the old-fashioned expensive way of marketing using Television and billboards so that their message is not spoilt through social media influencing and marketing.