MTN, Facebook unveil Facebook Flex in Rwanda
MTN Rwanda has partnered with the world’s biggest social networking site, Facebook, to introduce Facebook Flex, allowing Rwandans using MTN sim cards to access the platform without spending on data bundles.
According to the arrangement, MTN customers will be able to chat, post, comment, like, or share content for free using either Facebook’s website or the application.
A customer will have to log on to Facebook.com or dial *xxx*x# in order to access Facebook Flex.
Kojo Boakye, Facebook’s public policy, and connectivity manager, Africa says they are introducing some of these projects to help people participate in community initiatives.
Recently, Facebook partnered with The Internet Society, a global non-profit organization dedicated to the open development, evolution, and use of the Internet, to develop Internet Exchange Points (IXP) throughout Africa.
An Internet Exchange Point is where multiple local and international networks, ISPs and content providers interconnect their networks together to efficiently exchange Internet traffic through an arrangement commonly referred to as Peering.
According to MTN, if customers wish to use Facebook via the new model, they will have options to switch between free and paid modes allowing them to control their data usage.
MTN’s Chief Marketing Officer Richard Acheampong told media that Facebook Flex aims to further increase access to digital services.